Industry
Forestry
About
West Fraser is a global leader in wood products with over 60 facilities across Canada, the U.S., the U.K., and Europe. Focused on responsible forestry, West Fraser supports sectors from construction to packaging with high-quality, environmentally responsible materials.
Content, Development

Upgrading content management with custom layout blocks

West Fraser needed a fresh, flexible approach to managing content on their website. While they were already on Drupal 7, the CMS was clunky and limited, making it tough for their marketing team to create the kinds of layouts they wanted without outside help. Our mission was to turn this around—to make content updates easy, intuitive, and creatively empowering for their team.

We reimagined West Fraser’s CMS with content editors in mind. Our solution? Custom drag-and-drop layout blocks, designed to fit seamlessly within their brand. Now, their team can build visually compelling pages just by dragging elements into place—no coding required.

When the build was complete, we didn’t just drop it off and leave. Our developers spent dedicated time with West Fraser’s team, walking them through each aspect of the CMS and explaining exactly how everything worked. We encouraged questions and made sure every team member felt confident with the tools. If a feature didn’t quite meet their needs, we adjusted it or implemented a custom solution that would. This hands-on approach ensured the entire team was comfortable, equipped, and ready to create and manage content on their own terms.

The Result

A flexible website that keeps up with West Fraser’s vision

With this CMS upgrade, West Fraser’s team can now update their site anytime, creating unique layouts that keep their content engaging. What used to be a complex, time-consuming process now takes just a few clicks, helping their site stay aligned with their evolving marketing goals.

Let's improve your site.