To kick off, we presented RSAW with several design directions to help them visualize how a refreshed look could boost engagement. After selecting their preferred option, we focused on brightening the site’s colors, updating fonts, and refreshing UI elements to create a friendlier and more approachable feel.
On the homepage, we transformed the hero carousel with bold visuals and dynamic graphics to highlight RSAW’s key messages. We also unified campaign pages, ensuring they aligned with the new brand identity. Additionally, we restructured the road safety check forms for better usability by organizing information intuitively and enhancing readability with larger fonts and clear focus states, making it easier for users to complete forms and access vital resources.
