Smart Sweet’s Build-a-Box feature is an interactive element that allows shoppers to customize their box of candies. As shoppers added products, they could see an animated box open and fill up with their selections. However, most of the interactivity occurred below the screen frame. This forced users to scroll up and down to see the animation, turning the delightful experience into a frustrating one.
In our redesign, we brought everything above the fold, maintaining the fun while making the shopping experience seamless. Smart Sweets received great feedback on the update - customers loved it!
